What content is conveyed?
Due to the mass of information, getting started in the product and innovation world is not that easy. In our training we give you the knowledge from the latest and best books in those areas.
Playing to Win: How
Strategy Really Works
A.G. Lafley and Roger L. Martin
Good Strategy, Bad Strategy
Richard Rumelt
Blue Ocean Strategy
W. Chan Kim & Renée Mauborgne
Hooked: How to Build Habit-
Forming Products
Nir Eyal
Crossing the Chasm
Geoffrey A. Moore
Inspired: How to Create
Products Customers Love
Marty Cagan